Privacy Policy
Last updated: March 2026
Anavem ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit anavem.com (the "Website"). We comply with the Swiss Federal Act on Data Protection (FADP / nDSG) and, where applicable, the EU General Data Protection Regulation (GDPR).
Data Controller
The data controller responsible for processing your personal data is:
Anavem
Switzerland
Contact: contact@anavem.com
For any data protection inquiry, you may reach us at the address above. We do not have a Data Protection Officer (DPO) as we are a small-scale publisher, but we take every request seriously and respond within 30 days.
Data We Collect
We collect personal data through the following means:
Automatically collected data (server logs):
- IP address (anonymized for analytics purposes)
- Browser type and version
- Operating system and device type
- Pages visited, timestamps, and referring URLs
Data you provide voluntarily:
- Email address (newsletter subscription or contact forms)
- Name and message content (when contacting us)
- Account credentials (if you register for an account)
Cookies and tracking technologies:
- Essential cookies for website functionality
- Analytics cookies (Google Analytics, with your consent)
- Advertising cookies (Google AdSense, with your consent)
Please refer to our Cookie Policy for detailed information on each cookie we use.
Legal Basis for Processing
Under the GDPR and Swiss FADP, we process your personal data on the following legal grounds:
Consent (Art. 6(1)(a) GDPR): For non-essential cookies (analytics, advertising), newsletter subscriptions, and any optional data collection. You may withdraw consent at any time.
Legitimate Interest (Art. 6(1)(f) GDPR): For website security monitoring, fraud prevention, and aggregated usage analysis to improve our services.
Contractual Necessity (Art. 6(1)(b) GDPR): For managing user accounts and delivering the services you request.
Legal Obligation (Art. 6(1)(c) GDPR): Where required by Swiss or EU law, such as tax record retention.
Cookies
We use cookies and similar tracking technologies on our Website. These include:
Essential cookies: Required for basic site functionality (session management, language preference, theme selection). These do not require consent.
Analytics cookies (Google Analytics): We use Google Analytics (Measurement ID: G-7C0Y8QHBPR) to understand visitor behavior such as page views, session duration, and traffic sources. IP addresses are anonymized. Data is processed by Google LLC.
Advertising cookies (Google AdSense): We use Google AdSense (Publisher ID: ca-pub-2664931704314414) to display relevant advertisements. AdSense may set cookies to serve personalized or non-personalized ads depending on your consent preferences.
For complete details on cookies, retention periods, and how to manage them, please see our Cookie Policy.
Analytics and Advertising
Google Analytics
We use Google Analytics 4 (GA4) to collect anonymized usage statistics. Google Analytics uses cookies to track user interactions. We have enabled IP anonymization, and we do not link analytics data with personally identifiable information. Google may transfer data to servers in the United States. Google is certified under the EU-U.S. Data Privacy Framework. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Google AdSense
We display advertisements through Google AdSense to support our free content. Google AdSense may use cookies and web beacons to serve ads based on your prior visits to our Website or other sites. You can opt out of personalized advertising by visiting Google Ads Settings (https://adssettings.google.com) or the Network Advertising Initiative opt-out page. In the EEA and Switzerland, ads default to non-personalized unless you provide explicit consent.
Your Rights
Under the Swiss FADP and the GDPR, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of all personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data, subject to legal retention obligations.
- Right to Restriction: You may request that we limit processing of your data.
- Right to Data Portability: You may request your data in a structured, machine-readable format.
- Right to Object: You may object to processing based on our legitimate interests.
- Right to Withdraw Consent: You may withdraw consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at contact@anavem.com. We will respond within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or, for EU residents, your local supervisory authority.
Data Retention
We retain personal data only as long as necessary for the purposes stated in this policy:
- Server logs: 90 days, then permanently deleted
- Analytics data: 26 months (Google Analytics default), anonymized
- Newsletter subscriptions: Until you unsubscribe
- Contact form submissions: 12 months after resolution
- Account data: Until you request account deletion
- Advertising data: Managed by Google per their retention policies
After the applicable retention period, data is securely deleted or irreversibly anonymized.
Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics (Google LLC): Website analytics. Privacy Policy: https://policies.google.com/privacy
- Google AdSense (Google LLC): Advertising. Privacy Policy: https://policies.google.com/privacy
- DeepL (DeepL SE): Content translation (no personal data transmitted).
- Hosting provider: Secure servers located in Europe.
- Content Delivery Network: For optimal performance and DDoS protection.
All third-party processors are bound by data processing agreements and process data only on our instructions. We do not sell, rent, or trade your personal data with any third party.
Data Security
We implement appropriate technical and organizational measures to protect your personal data:
- HTTPS/TLS encryption for all data in transit
- Regular security audits and vulnerability assessments
- Access controls with role-based permissions
- Data minimization and purpose limitation principles
- Encrypted backups with restricted access
No method of Internet transmission is fully secure. If you discover a security vulnerability on our Website, please report it responsibly to contact@anavem.com.
International Data Transfers
Your data may be transferred to countries outside Switzerland and the EEA when using services such as Google Analytics and Google AdSense (United States). These transfers are protected by:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- The EU-U.S. Data Privacy Framework certification of Google LLC
- Swiss Federal Data Protection and Information Commissioner approved safeguards
We only transfer data to countries or organizations that provide an adequate level of data protection.
Children's Privacy
Our Website is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child under 16, please contact us immediately at contact@anavem.com, and we will promptly delete such data.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Material changes will be indicated by updating the "Last updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically. Continued use of our Website after changes constitutes acceptance of the revised policy.
Contact
If you have questions or concerns about this Privacy Policy or your personal data, contact us:
Anavem
Switzerland
Email: contact@anavem.com
You have the right to lodge a complaint with:
- Switzerland: Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern — https://www.edoeb.admin.ch
- EU residents: Your local data protection supervisory authority